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The sports industry is a massive moneymaker both in the United States and around the world. Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings.

Revenue from sports is growing, and shows no signs of slowing down anytime soon. According to Statista, in 2005 the global sports market made $46.5 billion. By 2017, it’s projected to rake in $90.9 billion. Sports’ popularity presents a unique opportunity for brands to create content and increase their audience size. 

If you’re in the sports industry, or you want to pursue content marketing campaigns that will attract sports fans, you need to know exactly how to reach them. Here are some ideas for content you can produce that will appeal to sports fans and draw attention to your brand.