The most popular sports YouTube channel is Dude Perfect, which boasts 878 million views and 6.5 million subscribers. They release videos that poke fun at sports like golf, ping-pong, bowling, and pickup basketball, and parody what the sports are all about. For example, in one video, they use plastic golf clubs instead of regular ones in a fake competition.

Dude Perfect not only comes up with stellar content; they also reach sports fans by being funny, which is not usually par for the course. People become emotionally invested in sports, and are angry or upset when their teams lose. They’ll shout at the TV and type up bitter tweets, but aren’t often given a chance to take a breather and laugh.

But on YouTube, sports content creators can feel free to joke around. Even ESPN does it in this video, a scripted tale of how New England Patriots tight end Rob Gronkowski showed off his ring around the SportsCenter office.